Highlights Personal values transcend attitudes, beliefs, norms, and traits. Synopsis Ten universal cross-cultural values: Self-Direction Stimulation Hedonism Achievement Power Security Conformity Tradition Benevolence Universalism An Overview of the Schwartz Theory of Basic Values [PDF] References Schwartz, S. H. (2012). An Overview of the Schwartz Theory of Basic Values. Online Readings in Psychology and Culture, 2(1). … Continue reading Overview of the Schwartz Theory of Basic Values